We know that the body of a wine is made prioritizing by the balance of alcohol, tannin and softness, about the
soul of wine, more subtle and somewhat indefinable element, without
doubt Charles Baudelaire who best expressed in his poem of the same name.
Body and soul, it is a metaphysical and religious subject
which seized winemakers Rasteau who recently made their slogan. “Or rather our position, said Robert Charavin
(Domaine les Coteaux des Travers), the union president winemakers. Since our
passage Vintage (November 24, 2010 - Ed), we seek to refine our image with our
customers, wine, consumers, restaurateurs. We had to find a formula that sums
up the fact that winemakers of Rasteau produce an entire real wine, which
reconciles the force of being and mind. "
25 hl per hectare yield
This is done with the new slogan, "Rasteau, body and
soul ", developed with the help of a professional marketing and communication wine firm, Etienne
Laporte, and a consulting Sesame communication Avignon. " Now we need the
winemakers to take the ownership, added Jean-Pierre Bertrand (Grand Nicolet
area), Co-Chair of the Inter Rhône vintage section and Gilles Ferran (The
Escaravailles), treasurer of the GDO. Together we need to pass the message.
"
They began that soon during the tasting of vintage 2013, in
which they had invited wine professionals
in the region. “This is our smallest harvest in 30 years. It will average 25 hl
performance while in general, we're pretty hl 33 "(for 38 hl authorized in
the name). Fortunately offset by a decline during the bulk wines are on the
rise, from 10 to 15%.
As for the quality of the 2013 vintage, this is a nice
surprise, due in part to a good polyphenolic maturity despite the bad weather
of June conditions: " It was ripe wines without too much alcohol What
could be slightly atypical because of the small proportion of Grenache (victim
sagging). But Syrah is very high quality and other varieties such as Mourvèdre
and Carignan and Cinsault old, can largely be expressed. "
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