Monday, 20 January 2014

Winemakers give their wines an extra body and soul

We know that the body of a wine is made ​​prioritizing by the balance of alcohol, tannin and softness, about the soul of wine, more subtle and somewhat indefinable element, without doubt Charles Baudelaire who best expressed in his poem of the same name. 
Body and soul, it is a metaphysical and religious subject which seized winemakers Rasteau who recently made ​​their slogan. “Or rather our position, said Robert Charavin (Domaine les Coteaux des Travers), the union president winemakers. Since our passage Vintage (November 24, 2010 - Ed), we seek to refine our image with our customers, wine, consumers, restaurateurs. We had to find a formula that sums up the fact that winemakers of Rasteau produce an entire real wine, which reconciles the force of being and mind. "
25 hl per hectare yield
This is done with the new slogan, "Rasteau, body and soul ", developed with the help of a professional marketing and communication wine firm, Etienne Laporte, and a consulting Sesame communication Avignon. " Now we need the winemakers to take the ownership, added Jean-Pierre Bertrand (Grand Nicolet area), Co-Chair of the Inter Rhône vintage section and Gilles Ferran (The Escaravailles), treasurer of the GDO. Together we need to pass the message. "
They began that soon during the tasting of vintage 2013, in which they had invited wine professionals in the region. “This is our smallest harvest in 30 years. It will average 25 hl performance while in general, we're pretty hl 33 "(for 38 hl authorized in the name). Fortunately offset by a decline during the bulk wines are on the rise, from 10 to 15%.
As for the quality of the 2013 vintage, this is a nice surprise, due in part to a good polyphenolic maturity despite the bad weather of June conditions: " It was ripe wines without too much alcohol What could be slightly atypical because of the small proportion of Grenache (victim sagging). But Syrah is very high quality and other varieties such as Mourvèdre and Carignan and Cinsault old, can largely be expressed. "

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